40 YEARS IN 40 DAYS
George Mason University • 2004
Many colleges, programs, and teams—one logo.
A new identity for both a university and its athletic program can’t be handed down from above—not if you want everyone to love and use it. So we met, and talked, and iterated, and a new brand architecture, logo and visual identity were born. We have greatly enjoyed watching people step on our work for years (at game time, that is).