40 YEARS IN 40 DAYS
Merritt • 2016
Winning a global award and boosting local sales go hand in hand.
Our rebrand earned an Award of Distinction from the 2018 Rebrand 100 Global Awards. The vibrant new logo is now seen on club locations and the website, all supported by the mantra, Fitness that Matters. At launch, we had established key measurements that allow us to test and refine offers, dynamically boosting sales.