40 YEARS IN 40 DAYS
Strayer • 2016
Education and how to find it, geared toward working adults.
15 years after branding Strayer University, we were tasked with creating a lead-generating site that spoke at once to those taking their first college course years after high school and the executive seeking yet another graduate degree. We mapped user journeys that provided the right degree and class information—all informed by a detailed content strategy.