40 YEARS IN 40 DAYS

The NFL Players Association

Players, Inc. • 1994

Greater value than what's on the field.

Players, Inc. is the licensing arm of the NFLPA, created to provide equity for both active and retired players. Grafik helped define and create a brand flexible enough for the wide spectrum of personalities that comprise the NFL brotherhood. Today, the Players, Inc. logo appears on all football trading cards and virtually every football video game.

Players, Inc.